TOBI BONIFANT

Group Client Lead at Zinc Group PTY LTD, who lives in Melbourne, Australia

WiiN Ed: What industry achievement are you most proud of?

TB: My long and varied marketing career that has always centred around customer-centricity and passion to deliver rewarding outcomes.

Yet most recently, it would be developing a bespoke trade incentives program to engage cabinet makers, that included mobile-friendly personalised digital dashboards, without requiring logins & passwords.

WiiN Ed: What personal achievement are you most proud of?

TB: Other than surviving the juggle of Melbourne’s lockdown with primary aged children and a full-time job over the last 2 years?

Probably that I started playing basketball in my forties and the team winning the Grand Final in our first year.

WiiN Ed: What has been your favourite WiiN moment of the last year?

TB: Guest speaker, Paula Thomas of Let’s Talk Loyalty (Loyalty Royalty) including intimate Q&A session.

WiiN Ed: What inspires you?

TB: Authentic entrepreneurial success stories that often stem from sheer tenacity, passion and just giving something a go!

WiiN Ed: What advice would you give ladies joining the industry now?

TB: Be curious. Be the customers’ custodian. Be commercially-savvy.

It’s an awesome time to be involved in the loyalty and incentives industry, as there is new wave of interest across differing industries and constructs. Global digitalisation and eCommerce has increased competition and price sensitivity, driving organisations’ desire to deliver added value, differentiate and connect with customers. Come surf the wave, I highly recommend it.

WiiN Ed: What are you looking forward to in the next 12 months?

TB: Collaborating with this amazing group of global WiiNers to discover ways to change and shape the industry. Plus actually getting to meet some members in person!

SHERYL SHEWMAN

VP Business Development - Rewards, Rebates and Incentives at U.S. Bank

Colorado, United States

WiiN Ed: What industry achievement are you most proud of?

SS: Mentoring others, sharing my incentive industry knowledge, and connecting peers with others.

WiiN Ed: What personal achievement are you most proud of?

SS: Starting my own business

WiiN Ed: What has been your favourite WiiN moment of the last year? WiiN Happy Hour & Networking events

WiiN Ed: What inspires you?

SS: Doing the right thing, not just for myself but for others.

WiiN Ed: What advice would you give ladies joining the industry now?

SS: There are so many great inspiring women that are generous with their time and knowledge.

WiiN Ed: What are you looking forward to in the next 12 months?

SS: In person conferences and events.

HADIE PERKAS

Founder for The Gift Club & The Hub, who lives in England - United Kingdom.

WiiN Ed: What industry achievement are you most proud of?

HP: Winning the first WIIN global Women in Incentives award in November 2021. I'm still totally overwhelmed by the recognition!

WiiN Ed: What personal achievement are you most proud of?

HP: Having a vision and doing something about it. That's how The Gift Club was created - from one idea in lockdown along with tons of self belief.

WiiN Ed: What has been your favourite WiiN moment of the last year?

HP: Realising that although there is a small community of women leaders in the industry ( and up and coming ones), it is full of wonderfully talented individuals.

WiiN Ed: What inspires you? People who get on and do things, make mistakes learn from them and move on to greater things. There is no time like now - tomorrow is never promised to anyone.

WiiN Ed: What advice would you give ladies joining the industry now?

HP: It's a growing place of humble, happy people with humility - you've chosen well.

WiiN Ed: What are you looking forward to in the next 12 months?

HP: Providing more business introductions to the industry through The Gift Club, raising awareness of how the industry can do its bit to fight climate change and meeting as many inspiring people as possible!