Strategic Alliances
IMA Europe is the regional chapter of the Incentive Marketing Association (IMA), representing the incentive, reward, and recognition industry across Europe. It brings together professionals and organizations to promote the strategic use of incentives in driving business performance.
Its members include brands, agencies, gift card providers, fintech companies, and loyalty specialists. The association provides a platform for sharing knowledge, networking, and industry advocacy.
Its main objective is to advance the understanding and effectiveness of incentive and reward programs throughout Europe, helping organizations leverage these tools to engage employees, customers, and partners.
The Gift Card and Voucher Association (GCVA) is the leading trade body representing the UK’s gift card and voucher industry. It serves as a central hub and collective voice for the sector, supporting its growth, innovation, and credibility across both consumer and business markets.
With members including major and independent retailers, issuers, service providers, distributors, and industry experts, the GCVA provides a vital platform for collaboration, knowledge-sharing, and networking across the gift card ecosystem.
The association’s primary aim is to raise the profile, understanding, and usage of gift cards and vouchers throughout the UK. It plays an active role in shaping industry standards, promoting best practices, and engaging with government, regulators, and media to positively position the sector and drive sustainable growth.
The Australian Gift and Prepaid Card Association (AGPCA) is the trade body and membership organisation which represents the key players in Australia’s evolving gift and prepaid card market.
With members including national and local retailers, card issuers, industry service providers, card scheme, financial institutions and distribution channels, the association provides an information and reference point for the Australian industry and is at the forefront of the issues affecting the industry.
Its main objective is to provide a platform for the industry to raise the profile and use of gift and prepaid cards within Australia, positive positioning the sector to consumers, businesses, government and other interested parties.
The Incentive Gift Card Coalition (IGCC), a Strategic Industry Group of the Incentive Marketing Association (IMA), promotes the value of gift cards for incentive and recognition programs to enhance business performance. IGCC member companies are the elite among retail, catalog and performance improvement agencies, offering cards and certificates that can be redeemed for merchandise, travel, food, accommodations and services. IGCC members provide all products and services needed to successfully design, print, package and implement highly successful B2B or B2C gift card programs.
WEConnect International is a member-led, global non-profit that brings motivated, large corporate, multilateral and government buyers together with women-owned suppliers around the world. It works with over 160 multinational buying organizations with over $1 trillion in annual purchasing power combined, that have committed to sourcing more products and services from women-owned businesses based in over 130 countries. WEConnect International identifies, educates, registers and certifies women’s business enterprises that are at least 51% owned, managed and controlled by one or more women. WEConnect International provides certification in over 50 countries that represent over 70 percent of the world’s population.