What Not to Do: A Practical Guide for Product and Business Launches
August 19th and 20th, 2025.
Launching a new product or business? Don’t just focus on what to do, come learn what not to do.
Join two powerhouse founders, Jill Robb (AttainX) and Angi Milano (Maven Advisory), for a fast-paced, practical session built for women who are bringing new ideas into the world, whether inside a large organization or through their own ventures.
In this session, we’ll break down the top 10 mistakes that derail new launches—from misaligned sales and marketing to pricing mistakes and weak positioning. Expect real-world stories from the trenches of fintech, practical examples, and plenty of honest advice from two women who’ve been there.
You’ll learn:
The 10 biggest pitfalls to avoid when launching something new
How to test your assumptions and validate your product-market fit
What most companies get wrong about messaging, timing, and internal buy-in
Lessons learned from failed (and saved) go-to-market strategies
We’ll wrap up with a group discussion and Q&A, so bring your own experiences, struggles, or upcoming launches.
Why attend?
Whether you're launching a new loyalty program, tech platform, service offering or simply rethinking your positioning, this session will help you skip the rookie mistakes and move faster with confidence.
Reserve your spot today!
August 19th, 2025
🕒 10:00 AM CT (USA)| 4:00 PM GMT (UK Time) |5:00 PM CET( Europe Time)
August 20th, 2025
🕒 8:00 PM AET (Australia)| 9:00 AM GMT (UK Time)|10:00 AM CET( Europe Time)